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How ApartmentIQ’s Speed and Accuracy Gave JMC a Competitive Advantage

Company Overview

ApartmentIQ is a dynamic reporting platform tailored for the multifamily real estate industry. With our real-time competitive data and analytics, we help our clients stay ahead in this rapidly changing market.

With access to over 14 million units and daily updates, we ensure our users have access to the most up-to-date and accurate data available.

Our executive reporting feature simplifies the sharing of key insights, while our unit-level data accuracy enables precise decision-making.

Case Overview

JMC (John M. Corcoran & Company) is a trusted name in the property management industry, known for its expertise in property management, investment, and development. With a commitment to excellence and decades of experience, JMC offers comprehensive solutions tailored to meet the needs of its clients.

From asset management to construction management, JMC provides innovative and strategic services that drive success in the multifamily market. Trusted by clients nationwide, JMC continues to set the standard for excellence in real estate management and investment.

Problem Statement

  • Inaccurate and Late Data: Difficulties and delays in accessing market data that is both accurate and up-to-date.
  • Unmaximized Occupancy Levels: Confronted with capacity issues in certain properties, necessitating measures to boost occupancy rates.
  • Suboptimal Pricing & Concessions Management: Inability to adequately adjust pricing and concessions regularly to remain competitive in the market.

Our Solution

During our demo call with JMC, we engaged in a comprehensive discussion to understand their operational challenges. With a clear understanding of their needs, we proceeded to present tailored solutions to address their unique requirements:

  • Daily Updates: AIQ began to provide JMC with daily reports, offering them up-to-date insights into their competition's rental rates and market trends, enabling them to make timely and informed decisions.
  • Pricing & Concessions Management: AIQ’s consolidated dashboard simplified data interpretation, facilitating faster and more informed decisions regarding pricing strategies and capacity management.
  • Transparency and Collaboration: AIQ facilitated collaboration by enabling JMC to grant access to ownership groups, ensuring transparency in data analysis and decision-making processes.

The Results

  • With AIQ's consolidated dashboard, JMC began to interpret data more efficiently, leading to faster decision-making regarding pricing strategies and capacity management.
  • AIQ's daily reports resulted in JMC gaining access to up-to-date insights into their competition's rental rates and market trends, contributing to their competitiveness in the market.
  • By providing ownership groups with access to AIQ, JMC enabled stakeholders to independently review market data and align strategies for improved performance.

Endorsements by JMC

  • "The reports keep us in tune with the market. AIQ provides one dashboard that includes all the important metrics."
  • ~Sebastian Quevedo, Digital Marketing Manager: 
  • "We perform pricing updates three times a week using AIQ’s data to inform our decisions."
  • ~Kelli Ahearn-Lucas, Leasing and Marketing Manager: 
  • "Owners are always asking how our rents are doing. We’re now able to give the owners access to the data, too."
  • ~Jack Setian, Digital Marketing Specialist: 


Ready to revolutionize your multifamily property management? Experience the power of ApartmentIQ firsthand with our free demo. Gain access to real-time competitive data, advanced analytics, and actionable insights that will elevate your decision-making process.

Request a Demo today!