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Modernizing Market Surveys Using Public Data



The multifamily industry is shifting towards public data for market surveys and reporting. Forty percent of the NMHC Top 50 moved away from private to public sources this past year. 

Public data usage provides multifamily owners and operators with a new best practice for their comp research. Its incorporation allows users to:

1. Obtain accurate real-time data and historical trends

2. Be local and federal compliant

3. Automate aggregation for a hands-off system

It’s time to reconsider private data for a better approach to competitor intelligence. The infographic below looks at scaling your market survey process through ethically sourced, automated, and accurate competitor data.